Social media platforms are the virtual spaces where billions of people gather to share their thoughts, interests, and events. This is a platform where people are more receptive to new ideas and innovations.

People like brands and they like interacting with them to get more information about the product or service they offer. Only when your business is on social media, you can interact with your target audience. However, they would do so with only the brands or businesses they like and know about.

This is where Social Media Marketing (SMM) is helpful. These are techniques to increase customer engagement on social media platforms to build strong customer relations and a community of loyal customers by increasing brand trust.

Here are some facts that suggest how important SMM is for any business, small or large.
71% of consumers with good social media service experience with a brand are likely to recommend it to others. (Ambassador)
71% of small and medium-sized enterprises use social media to promote themselves online. (Asset Digital)
55% of B2B buyers look for business information on social media. (Biznology)
50% of consumers say that user-generated content on a brand’s page would increase their chances of buying products through a brand's social media. (Curalate)